[Herunterladen] [Epub ] Rembrandts in the Attic: Unlocking
the Hidden Value of Patents
By Kevin G. Rivette
From "Forbes" and "Fortune" to the "Wall Street Journal" and "Harvard Business
Review", the pundits are calling it the next corporate strategy challenge: how to
use patents and other intellectual property not just as legal tools but as weapons
of business competition. With "Rembrandts in the Attic", authors Kevin Rivette
and David Kline provide the first practical and strategic guide that shows CEOs
and other managers how to unlock the enormous financial and competitive
power hidden in their patent portfolios. Writing engagingly and citing
numerous case studies, the authors warn that firms can no longer ignore the
growing power of patents in business competition. The competitive battles once
fought for control of markets and raw materials are today increasingly being
waged over the exclusive rights to new ideas and innovations. Where once
executives may have feared that their competitors might out-market or out-
produce them, they must now be concerned that rivals - especially in the
